Networking Online: I Got a Booty Call From a Dude Who Didn't Realize He Copied 15+ Girls On It

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I Got a Booty Call From a Dude Who Didn't Realize He Copied 15+ Girls On It...⁠

👍Props on the list building bro, you should be in marketing⁠

👎Thumbs down on the delivery & photography skills⁠

Nobody likes feeling like just another number or slab of meat, personally or professionally.⁠ In fact, many messages we receive from strangers in a professional setting feel like the business equivalent of a “booty call”. Receiving an impersonal message that feels like it was mass-delivered business with just the name field swapped out is not nice. Not only does it achieve nothing (usually) but it actually cheapens your brand reputation.

When it comes to messaging others, basic research to achieve personalization in your copywriting is non-negotiable.⁠ This is soooo crucial to make the person on the other end feel seen. But also, how can you expect to speak to someone's needs if you didn't do a little investigating prior?⁠

Here are a few starting points when you draft your messages.⁠

Do Some Light Research

Find out who exactly you’re trying to reach. Getting a basic sense of who you are messaging will not only help you write better copy but also avoid potentially embarrassing comments that could’ve been avoided had you done your research.

Imagine You're Explaining Something Awesome to Your Best Friend.⁠

Does anyone actually enjoy sounding like a corporate robot full of business jargon? Personally, I find it uncomfortable, cheesy, and makes it feel hard to get a sense of who I’m really dealing with. Instead, I prefer to pretend I’m explaining something awesome to my best friend. This forces me to break down a complex topic into simple terms plus helps me shine a light on my personality during my delivery.

Lead With What's In It for Them.

Nobody cares you have a masters degree and won awards from the get-go. People are generally focused on themselves (basic survival instincts), speak to their needs/desires first before you speak about how awesome you are.⁠

Build a Killer Leading Sentence + Subject Line

Before people ever open up your message, there’s the preview. If it's an email, build a killer subject line and a powerful first sentence that shows up on the message preview. Same goes for DMs on social media, that first sentence preview is crucial to NOT being declined.

Keep The First Message Short and Sweet⁠

Imagine if you open up your inbox and there’s a multi-paragraph message in there from someone you don’t know. Ugh, ignore or leave it for later meaning you’ll just forget it! When establishing initial contact, it’s usually a best practice to keep it simple and friendly. If you need to express a complex idea, save it for a call. A nice way to transition into this from your Instagram DMs is to send a voice or video message. This helps the person on the other end feel like you’re really investing time, care about them (which you should care), and creates trust since they now know what you sound like.

If you vow to never again send another business “booty call” re-share this article and tag me so I can cheer you on!